How Did Bobbi Brown Start A Makeup Compan
After 25 years of leading her eponymous makeup brand, Bobbi Brown is starting all over again. She left her company last fall and is now building her own umbrella of life and wellness brands.
"I am a starting time up," the cosmetics mogul says.
"You don't accept to but follow ane path that is expected of y'all. There are many other things you could do in your life instead," Dark-brown says in a new CNN podcast episode of Boss Files with Poppy Harlow.
Dark-brown founded her namesake cosmetics line in 1991 with simply $5,000 of her own money. At the fourth dimension, she was freelancing as a makeup artist, scrolling through the yellow pages and cold-calling anyone who might hire her. Her makeup artful stood out for its more natural look, a departure from the trend in the late 80s and early 90s. It somewhen became her brand's philosophy: "Be Who You Are."
"I never knew I was a rebel. I didn't know I wanted to change what was happening. I just did things that made sense to me," Brown says.
Heed to the latest Dominate Files podcast with CNN's Poppy Harlow
Bobbi Brown Cosmetics was caused past The Estée Lauder Companies in 1995 and grew into a worldwide make sold in more than 60 countries. It evolved from a single light pink lipstick to a full cosmetic and skincare line. But as the company continued to grow, Brown says she lost autonomy.
"Information technology's difficult for me to sit when someone says something that I don't agree with and non say it, so I ever said it," Brown says. "I tried to be a good corporate citizen, but I wasn't," she says.
So in Oct, Brown made the incredibly difficult determination to walk away -- and start over again.
"When information technology was done, the offset thing there was this incredible sense of relief, because all the bug that I was dealing with and cared about, desperately cared about, and thinking I could fix, they went away."
The 60-year-old entrepreneur has since launched Beauty Evolution. Under this new lifestyle and wellness brand, she published her 9th book, Beauty from the Inside Out, and launched a concept store JustBOBBI with retail giant Lord & Taylor.
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"I feel similar the luckiest adult female that I had all of this. I had the success, and now I can do something different," Dark-brown says. "I have the opportunity to create things, and practise things my way again."
Brown credits her entrepreneurial spirit to her Russian immigrant grandfather, "Papa Sam," who worked his style up to become a successful machine dealer in America.
"I used to encounter his work ethic, and how he dealt with things so that'southward ever been something I think nigh," Brown says. "But I don't honestly know what Kool-Aid I drank to say 'Okay, this is my thing and I'thousand going to do this.'"
Chocolate-brown says her parents -- while incredibly loving -- underestimated her professional success early on. When she wanted to drop out of college and study theatrical makeup, it didn't exactly sit well with them. They asked her to stay in college -- so she transferred schools and created her own major in makeup.
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"Trust me, they're still shaking their heads saying 'My girl'south a mogul? Like how did that happen?'" Dark-brown tells Harlow.
When it comes to her role in the dazzler manufacture, empowering women has always been cadre to Brown'southward mission. She started the Pretty Powerful Campaign for Women and Girls in 2013 where 100% of the purchase price of a limited edition makeup product funds programs for disadvantaged women and girls around the earth. She was besides a frequent guest of the Obamas at the White House where she helped promote empowering immature women.
"I believe women are across the strongest. There's no question. We are able to practice and so much," Brown tells Harlow. "I know that there is the inequality with pay. I sympathize that, only as far you know every bit getting a vocalisation at the table, we should just take information technology. I always have, I've never non [done that] because there were 25 men in ties in my boardroom."
Source: https://money.cnn.com/2017/06/12/smallbusiness/bobbi-brown/index.html
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